Crestron Unveils DM NVX 370 and Custom SoC

As AV-over-IP transitions from specialised configurations to the foundational digital infrastructure of modern organisations, the demands on network endpoints have intensified. To address the evolving requirements of corporate, hospitality, and live event spaces, Crestron Electronics has introduced the DM NVX 370 hardware lineup alongside its first proprietary System-on-Chip (SoC). These new solutions resolve the physical connectivity challenges of modern meeting environments while ensuring that networked audio and video capabilities function seamlessly as a core layer of the broader IT network.

Custom silicon for dedicated AV processing
Unlike off-the-shelf processing chips engineered to serve multiple disparate industries, the newly debuted DM NVX SoC is designed exclusively for professional AV environments. By bringing silicon development in-house, Crestron targets the specific technical demands of continuous 24/7 operation and 4K60 4:4:4 video processing with native audio routing. This purpose-built architecture allows the platform to achieve approximately 30 percent greater power efficiency compared to generic alternatives. Furthermore, the customised silicon enables long-term scalability, allowing facility managers to deploy continuous firmware updates that introduce new system capabilities without requiring expensive hardware replacements.

Streamlining physical connectivity and power delivery
Beyond internal processing enhancements, the DM NVX 370 Series resolves a common bottleneck in conference rooms and collaborative spaces: device integration. As laptops and mobile devices increasingly rely on unified connections, the new hardware incorporates direct USB-C input. This interface simultaneously handles high-resolution video transport, USB data routing, and up to 100 watts of power delivery for device charging over a single cable. Paired with standard HDMI inputs, this streamlined connectivity approach eliminates tabletop clutter and complex adapter requirements, providing users with immediate, flexible access to the room's display and communication peripherals.

Additional Context: The shift toward converged digital infrastructure
The integration of specialised AV systems into standard enterprise IT networks represents a fundamental shift in how organisations deploy smart building systems. Historically, video distribution required proprietary cabling matrices that were expensive to scale and maintain. The DM NVX platform leverages standard Gigabit Ethernet, converting high-bandwidth media into manageable IP packets. As organisations invest heavily in hybrid collaboration and expansive digital signage networks, unifying the AV infrastructure under a single IP-based management protocol reduces points of failure and simplifies cybersecurity compliance. The ability to route any source to any screen using existing network switches transforms AV from an isolated utility into a dynamic, highly scalable asset within the enterprise ecosystem.

Edited by Lekshman Ramdas, Induportals editor – adapted by AI.

www.crestron.com